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Below are the top 5 reasons why success in Network Marketing  and Direct Sales is so atrocious.

Reason 1

The Rejection Razor

The Network Marketing business model, like most businesses, is based on relationships. In network marketing a new recruit is taught to contact people they know and have a preexisting relationship with. The trust factor is already built in because of the relationship that has long a go been established. The new MLM recruit approaches people they know with a mistaken belief and expects how their friends and family will react after seeing the presentation.  The new recruit feels they’ve located  the map to the golden treasure. They can’t wait to show their friends and family. After presenting the business to them, he is unprepared for the rejection, skepticism and  total dismay at how he could’ve become involved in such a scam, or industry. Many new recruits are not prepared for the objections they hear and then the perceived ridicule they encounter. The new recruit, who’s sole intention is to  share this new wealth generation strategy and system, gets slammed by people closest to him in his life. He just cannot understand why his warm market can’t see this glorious wealth opportunity he has shown them.

Reason 2

Network Marketing Opportunities Easy In Easy Out

In a majority of Network Marketing Opportunities it is just way to easy to get into. Start up costs are much lower in relation to a typical bricks and mortar industry. Even the entrepreneur who goes to the extend of setting up a company name, incorporating the business, getting business cards etc… his start up costs are still considerably quite low. With such low start up costs a majority of people view getting into a network marketing opportunity as a low risk investment. The start up costs usually depend on what the opportunity is, the structure of the business (sole proprietorship vs. incorporation), etc. Generally start up costs can range anywhere from several hundred to several thousand dollars. When the business does not do as well as planned, and cash flow gets tight, going out business is relatively easy. The new business owner uses up or gives away any inventory that is on hand. There are no lease or rental contracts to worry about, no employees to terminate. All you have is the owner who shuts down the business and walks away.

Reason 3

Network Marketing And Greed

A majority of people who see the opportunity right off the bat are blinded by the potential income they can make. They see the potential income and their greed glands begin to pulsate. I mean look at the scenario being drawn out for them: they recruit three people who go out and recruit three and in six months they have a network of people selling product and recruiting. They can now live the high life and sit back and collect income. The network marketing industry must accept some responsibility for getting every ones greed gland swelling. How many ads are there, or presentations that show a potential prospect how easy it is to make a considerable income in such a short period of time. Sure it can actually happen, (and has) however it must also be recognized that a lot of hard work, time and effort go into creating such success. It is really funny that the majority of people who sign up for their MLM business rarely see or pay attention to the earnings disclaimer shown. You know the one that shows how much the average Network Marketing representative actually makes in a year. Always ensure any new potential recruit sees and  understands what that earnings disclaimer means. Failure to do so usually leads to the scenario I described in reason two of easy in / easy out in the network marketing industry.

Reason 4

Lacking in Necessary Business Skill Sets

A majority of new Network Marketers basically are not business minded or oriented. They lack the necessary communication or marketing skill set to get their businesses up and running quickly. Keep in mind that the Network Marketing business model is not the normal business model people are accustom to. So they jump in with both feet and tremendous exuberance. Unfortunately they are offered limited training on how to effectively invite people, how to handle objections etc. Then when the new recruit decides to go the cold market route, by advertising on the Internet, he is stunned when he suddenly realizes he must learn how to purchase and operate the following: a domain name, web hosting, auto-responder programs and learn copy writing and advertising techniques to name a few. Realistically the majority of people who become involved with Network Marketing have no real concept on how to effectively operate a business. Then there are the individuals who don’t see it as operating a business to begin with. They view their network marketing or direct sales opportunity as a hobby rather then a potential income producing business. Learning to operate a business is a skill anyone can learn, they must be prepared to learn new things and build their business over a realistic time frame.

Reason 5

Mind Set and Undying Faith

This reason to me is the number one primary reason the success rate in Network Marketing is so low. We know there are individuals with some tremendous success stories in the Network Marketing industry. Ask any one of these successful people and they will gladly tell you at what cost this success came with. They will speak of the many hours of work, sweat and toil they put into building their organizations. All the trainings they attended and all the over and above’s of doing this business. Many have done this while still working 40 hours a week, tending to family and household matters.They went in with the proper mindset to develop a huge profitable organization. All the while having an undying faith in the role they play to generate success in Network Marketing for themselves and their team.

Learn to avoid these pitfalls in your Network Marketing or Direct Sales business and you will generate enormous success.

If you would like to learn more about generating and actually achieving success in Network Marketing go to resource box below and sign up for your Free10 Day Success Plan.

Learn more business building strategies at http://www.therecruitingformula.com and be sure to pick up your FREE report “The 7 Myths of Network Marketing” Ron Bragagnolo is a successful home based business entrepreneur in the field of network and internet marketing.

These 6 Steps To Network Marketing Success:

can make a significant difference in your life if you choose to take action by implementing them daily. They were distilled from the teachings of one of my mentors by the name of Bill Bartmann who happens to be a Multi-Billionaire and was recognized by INC. Magazine as the 25th wealthiest person in the Unites States so please make sure you pay close to attention to them since they are without a doubt one of the pillars of not only success in network marketing but in fact success in life itself.

One of the truly fascinating things about these steps is that you don’t have to buy anything nor do you have to purchase admission to an overpriced seminar to obtain them. They are in fact within your grasp right now and more than likely in some measure you have used them without being cognizant of doing so.

Without any further hesitation here is how you can create Network Marketing Success in 6 steps:

1. You have to expand your horizons and think BIG:
I am often amazed at how many people sell themselves short in life and in business. You can achieve anything that you want in life if you are willing to pay the price for it. Why not shoot for the stars?

I hear it in the voices of so many people that I speak to on a daily basis that seem to have lost their zest for life. Like they don’t deserve to be wealthy or travel the world via 1st class accommodations.

2. Undoubting belief in yourself is required:
Guess what? There is only one shot at making it big in this life and your living it right now. If you don’t believe in yourself how can you expect anyone else to? All success in network marketing first starts with that little seed of faith that maybe just maybe this industry can work for me too.

3. Create Your Mastermind:
There are so many opportunities for powerful partnerships and collaborations all around us every day with people who truly want to help us succeed. It is our responsibility to ourselves and our families to make sure that we are sharing what it is that we want since these same individuals do not have ESP.

4. Execute the plan:
Bottom line is that the best laid plans are useless unless you get up off your butt and hustle. There are plenty of wannabees out there who are building empires in their minds with no real world results. Do you really want to be one of those folks?.

5. Focus is the key:
There is no heavy hitter in this industry who is worth their weight that did not focus all of their energies into one goal & one company. Because there are so many tempting ways to take your business focus is truly essential to creating true success.

6. Giving Up Isn’t An Option:
In life and most particularly this industry you will run into things that you do not expect. You will experience the ups, downs, and everything in between but as long you remain diligent in the development of your skills and the application of what you have learned success is not only likely it is guaranteed.

The really great part about this formula to success is that each and every step is entirely up to you. If you really want to experience the life of your dreams, travel the world, achieve financial independence or just bring your spouse home to stay with the family then guess what? It is entirely up to you.

These 6 Steps to Network Marketing Success will give you what you need to get started down the road to success in the industry but the cold hard truth of the matter is that if you don’t know what the MLM Prosperity Secret is and how to apply it…. you might as well call it quits right now.