The Roles and Goals of Franchisors

If you have ever wondered why franchising was different from buying a business or starting your own business? Well I wanted to share with you a article I found to highlight the goals and role of a franchise, and how it might be beneficial to you.

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A franchisor is the entity that owns the franchising company. The franchisor is the one who grants the franchisee the rights to use the brand name, the trademarks and the business methods. The franchisee is the one who uses the franchisor’s brand and the franchisor’s business model and runs the business under franchisor’s business trademarks.

Different Types of Franchisors

Franchisors may be huge companies owned by someone having a lot of business experience, or they may also be the ones with no prior experience and they may have only one or two franchisees. So the franchise size and age varies:

· There are franchises which are owned by large public or private companies.
· Often the franchises are owned by someone who earlier was a franchisee. Later on he bought the franchise from the franchisor. Tom McDonnell is an example of such a franchisor.
· There are many small franchises too, who have just recently started to offer franchises.
· There are also some large franchise systems, which seem to be brand new.

Franchisors give the franchisees the necessary training and system so that the franchisees don’t have to do everything on their own. Franchisor has established the business over the time, and knows about the common mistakes, a new franchisee can make. So a franchisee gets to use the franchisor’s experience, and gets the success much earlier.

New businesses never fail because of the low quality of their products or services. The main reason of their failure is that they often make mistakes which they can’t recover from. A great franchisor on the other hand has made these mistakes but has survived. And as a result, now they have an established business process. A franchisee purchases the rights to use this successful business process.

The main reason a franchisor will assist you in getting success soon, is that he wants the whole system to grow and be profitable. A good franchisor provides a great system to the franchisee, which as a result gets long lasting success soon through effective franchise management.

The franchise technology has grown significantly lately. You can use different franchise softwares, available in market, to make your franchising experience a much better and efficient one. These softwares simplify the nature of running the franchisor business model. The main features, good franchise software provides are data collection, corporate communications, administration, new store management, and marketing management, thus making your life easy. You can get great success if you have effective franchise management.

Netsolace provides customized franchise management software and Franchise Software Technology solutions to optimize and automate the way your franchise system operates.

Article Source: http://EzineArticles.com/?expert=Ethan_Scot

www.entrepreneurshopusa.com

530-387-4511

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  1. Thanks Michael for sharing Michael. This is good use of video and I like your new blog design. Keep it up.

  2. Thanks for this post, cleared up a few things for me! I agree with Todd, I like your design on this. Flows very nicely.

  3. I agree with what’s his name, up above me.

    This is a nice, simple blog design.

    Good job.

    The Franchise King®

  4. Very interesting post Michael. I appreciate the thoroughness with which you have covered the ins and outs of the franchisors versus franchisees.

  5. Thanks Michael for that ample article , i do not like plain articles ,video gives life to the issue and also give a little break to the eyes & offert the ears chance to participate on receiving audio info too 😉
    I did like McDonald’s example , i do not know if he was a lucky franchiser or hard-worker or both ! of course he is not the lonely one who did has a huge success, in this decade ,if i am not wrong, Microsoft software franchises are a good example for those who are dreaming to be millionaires 😀

  6. Great use of video, thank you for sharing.

  7. Great video, loved the certificates in the background that say “expert” when viewed from far :-).

  8. Very informative video and blog about franchising

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